A Marketing Approach to Music 

Founded in Phoenix, AZ  in 2012, Profitcy Entertainment is an integrated marketing company, established to provide intuitive business-based solutions to music, media, entertainment, and performing arts marketing challenges. Our unique backgrounds in brand advertising, digital media & analytics, eCommerce and local market planning, enable us to offer musicians the best of both worlds – the level of professionalism of a really big company with the hands-on, real-world perspective of folks who value the importance of each and every fan. 

Profitcy offers services musicians need to plan, promote, sell and grow. 

The business is modeled as a marketing company in order to provide the flexibility to work with emerging musicians at various stages in career development, and take advantage of new technology and emerging partnerships in an ever-changing music industry landscape. 

Some artists come to Profitcy with managers, publicists, booking agents, and street team volunteers already in place. Others are developing any or all of these areas of their businesses. Important distinction – Profitcy challenges entrepreneurial singers and songwriters to embrace their ventures as managers of their own careers. We encourage artists to indulge in the parts of that business that are fulfilling for them, and delegate the activities that divert their attention from what they must do to attain their own, self-defined success goals. 

Profitcy’s Approach to Marketing 
The thing that’s different about Profitcy from other music companies is that we break the rules. Sure, we pay attention. We stay up on how everybody in “the industry” does things… But then we swing from our own branches. We work within an industry designed to homogenize music, streamline artist development, and prescribe the public with packaged goods that garner mainstream appeal. We believe there is no formula for success. Each artist we work with has their own unique definition of success, and we help them achieve goals built around that vision. 

We pride ourselves on being sincere to who we are, faithful to our ideas. We’re just doing what we do best — making music and sharing it with people who appreciate true, authentic entertainment that inspires.