Artist Management

What’s in it for them?”

If you are like most people, you will likely make the mistake of attempting to contact managers without much of a compelling offer or reason for them to “buy” into your proposal. Simply saying you are a talented artist with some shows, a few recordings and an active social media profile isn’t enough to peak their interest because tens of thousands of artists could easily say the same thing. What you would need to do first is work on your pitch or proposal prior to acquiring contact directory information and reaching out to managers or artist management companies.

The first thing to keep in mind is that music managers earn a 15% - 20% commission off of any earnings they help you generate (the management contract will stipulate which sources the commission is based on and when and how the payments are made). This means that your pitch or proposal will have to be centered around what (and how many) income sources you currently have and what types of additional sources can be brought into the picture fairly quickly in order for their commitment of time, energy, and resources to be worth it.

A band manager will have to gauge how long it will take to get you from where you are now to a point where you are generating enough income for the commission to cover their costs of doing business and then into making a profit. If you are earning under $20,000 per year from sales of recordings, tickets, license royalties, merchandise, etc., and the calculation is that it would take another two or three years to get that income up to $100,000; a manager would have to decide if it would be worth it to spend that time for a potential commission of $15,000 - $20,000. The higher the potential figure can be, and the shorter the time it would take to get profitably to that figure, the more attractive your offer will be. Unless a manager is charging you a monthly ‘consulting fee’, most managers will not be interested in taking you “from zero to hero” out of their own pockets if you currently earn nothing (or not much at all) because the risks of squandering valuable resources are simply too high.

In other words, you should first generate as much income as possible for yourself by conquering everything in your “independent domain” using D.I.Y publicity and marketing techniques and utilizing social media channels to reach fans and build your base, sell recordings and merchandise, raise money through crowdfunding efforts, license songs for use in film/TV/games etc., sell out 200+ capacity venues, and more. Once you’ve done that to a financially respectable level, you will be ready to reach out to managers with a more powerful proposal. 


Profitcy Entertainment provides comprehensive artist management with the artist’s concerns paramount. Unlike traditional talent management whose primary focus is usually record company requirements to the detriment of the artist, Profitcy Entertainment  provides personalized service that puts the artist's needs first.

Profitcy Entertainment was conceived as a Entertainment and Marketing Company to foster artist development and musical  production, driven by an understanding that the world of music has evolved dramatically since the inception of the internet and the reality of current economic conditions.

Profitcy Entertainment is dedicated to providing cost effective talent management services that are compatible with the evolution of the entertainment industry.

If you are interested in learning more about Profitcy Entertainment's capabilities and services, please submit an information request to